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Understanding your customers and knowing how to provide them with additional value
If you are an online store product manager, founder, or designer, you probably asked yourself these questions:
• How can we attract more customers that fit our target audience?
• What additional value can we provide for our customers?
• How can we show them we are worth listening to?
• Why would they go with our competitors?
• Did something caused them to lose trust?
• Did we give them all information they were looking for?
• What can we do to prove our products are the best?
Those are basic questions, but they are very hard to know without a customer-oriented approach and extensive research.
Without conducting a usability test, you and your team are risking releasing new designs without defining the main problems and actions your customers are facing. In that case, you will direct your online store toward results governed by assumptions and the team's most influential person.
To avoid such an outcome, you will need real data to test your and your boss's assumptions. Until then, all you can rely upon is head-start over your competition until they catch up.
We can help by providing you and your team with independent data through extensive research. From that data, you will be able to make decisions based on research and facts.
• Increase conversion rate
• Predict sales volume
• Identify problem areas
The average rate of funnel conversion is roughly around 3%. If you are achieving that percentage, you are averaging out with your competitors. And if you are satisfied with those numbers, you do not need to optimize your purchase funnel.
Now, if you are a small or medium eCommerce store, 3% conversions won't cut it, and you should consider improving your funnel first because not every visitor is a customer.
If you are a large store, you will need to see which part of a funnel is lacking and see how to improve on that segment first and just then improve the rest of the funnel.
The optimizing purchase funnel report will be about 30 pages. We will present it in an easy to understand way and make the implementation of solutions practical and easy for you and your team. The report will provide the following:
• Awareness stage recommendations
• Interest stage e recommendations
• Evaluation stage e recommendations
• Commitment stage e recommendations
We can further discuss details on our first call together.
You will also get a one-hour video conference (or in-person if you are in NYC) where we go over the audit findings to start a conversation with your team that lasts long after our engagement ends.
The pricing starts at $5,500 and depends on the complexity and number of platforms (e.g., desktop, mobile, tablet).
If it is about a specific funnel stage, it can take about two weeks, depending on whether there is some preexisting data.
Now, as every first-time client, you might be wondering the following:
• this will not fit into our product schedule
• the service product that I will receive will not be actionable
• we are not sure when we will collect the service product
• not sure about the quality
• how will the communication be
Rest assured that we understand you and that the product will be ready on agreed time, actionable, high-quality, and bespoke communication. We have 11 years of working experience with various sized companies through different stages.
We developed our skillset with you in mind. Our communication and deliverables are designed and presented so you can start implementing it immediately. There is no need to overburden your team with massive data documents.
We also provide free educational resources for our audience. That way, we make sure we give back to the community. Through community, we also get direct feedback from people within the industry what ongoing problems are occurring.
40 design hours per week
80 design hours per week
160 design hours per week
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