Topics covered

• Marketer’s C-level summary
• 1. Explore stage: overwhelming Choices
• 2. Consideration stage: not customer focused
• 3. Conversion stage: excessively pushy
• 4. Delivery stage: insufficiently engaging
• 5. Delight stage: Inconsistencies across channels
• New funnel paradigm shift

What exactly will you get with this report?

This high-level customer journey pain points list is a compilation of our research and in-depth customer interviews performed for various products we consulted and designed for. The presented pain points from this report repeated  over and over across generations and countries.

The participants of the study were eCommerce retail customers from the USA, UK and EU countries.

By reading this report you will:

• Get a sense of the most common retail eCommerce pain points
• Get research finding from our customer interviews
• Read in-depth reasons how customer thinks and what he needs
• Read how you can address solve most common points
• Read more about how retail marketing is switching from a funnel to a flywheel concept

Frequently Asked Questions (FAQs)

For whom is this report intended?

This guide is intended for C-level retail marketers and retail executives. It lists a strategic overview of the most common customer pain points that we encountered during our research studies.

Is it really free?

Of course! Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Do I need to fill out any information before downloading?

Yes, we will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to send information to you that we think may be of interest to you by email or other means; and send you marketing communications that we think may be of value to you.

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Five most common pain points in the retail eCommerce customer journey plus a detailed guide on how to alleviate the five most common pain points.