If you are a digital product manager, founder, or designer, you probably asked yourself these questions:

• Who are your customers exactly? 

• Why are they shopping in our online store? 

• What problem does your product solve? 

• What else can you offer to your customers? 

• When do they have the problem that your product solves? 

• What keeps them from not buying? 

• Is your product offer aligned with your marketing? 

• Is your digital product  UX aligned with your customers?

Those are basic questions, but they are very hard to know without a customer-oriented approach and extensive research.

You and your team keep releasing new products, designs, and strategies without knowing the fundamental questions about your customer. The most influential person will lead the course of your digital product.

You need real data to approve or disapprove your and executives’ guesses. Until you focus on your customer's real needs and back your assumptions with evidence-backed research, your digital product will run on luck in today's ever-increasing eCommerce competitive space.

We can help you give you and your team independent data and do extensive research to create an actionable persona that will drive your every business, marketing, and UX decision.

Should you consider creating a persona for your  digital product ?

A persona's purpose is to help founders, product owners, designers, and developers see their customers for who they are while eliminating biases.

• Product owners will know how to adapt their product more towards the target audience and make sure they take the risk out of the equation.
• Founders will know how to present their projects easily to their investors and align with their vision and plans.
• Investors who want to know who your company serves and what problem it solves will have a fundamental understanding that could lead to more trust and higher fundings.
• Product teams who want to benchmark the audience and compare themselves against their competitors.

What exactly will you get with a persona design?

The persona report will be about 20 - 30 pages. Don't worry; it is not a giant text document. We made a visual representation of data, so it is easy to understand and cover your target audience's following areas:

• A day in the life 

• Problems  

• Obstacles 

• Objective 

• Orientation 

• Questions 

• Channels 

• Tools 

• Social media

You will also get a one-hour video conference (or in-person if you are in NYC) where we go over the audit findings to start a conversation with your team that lasts long after our engagement ends.

How much does a persona design cost?

The pricing starts at $5,500 and depends on the complexity and number of categories.

How long does a persona design take?

The majority of the teams create a persona within a day or two, but that persona ends up being relatively superficial and has little to no use. We conduct in-depth research for our detailed persona creation takes about two to three weeks. 

It might seem like a lot of time compared, but using the wrong persona can cost you about six months or more worth of work and eventually lead your app or the eCommerce to financial problems. 

Why we are the right agency to design your brand persona?

You as a client, might be wondering the following: 

• will persona design fit into our production schedule?

• will the persona be actionable?

• when will the persona be finished?

• will we have a good communication with the agency?

Rest assured that we understand you and that the product will be ready at the agreed time, actionable, high-quality, and bespoke communication. We have 11 years of working experience with various sized companies through different stages. 

We developed our skillset with you in mind. Our communication and deliverables are designed and presented so you can start implementing them immediately. There is no need to overburden your team with persona design.

SuperSuper Agency offers high-quality persona design; send us an email if you need any help.