Augmented Reality Concept for Real Estate Discovery

Date

March 21, 2018


Role

Design Lead & Initiator

Mario Stipetic, Nina Juretic

Goal

In 2018, I spearheaded the creation of an innovative augmented reality (AR) concept aimed at transforming how real estate companies help customers find apartments in dense urban environments. The vision was to utilize AR and AI technology to provide a more immersive and efficient apartment-hunting experience by enabling users to identify available apartments simply by walking through their favorite neighborhoods. The concept incorporated AI for precise apartment identification within buildings and advanced location technology for real-time information.

Challenges

The main challenge was to present this cutting-edge concept in a clear and understandable way to both industry professionals and potential users. Given the complexity of AR and AI technologies, it was crucial to communicate the vision effectively, showcasing how users could seamlessly interact with their surroundings using this futuristic solution. I used Flinto to animate and bring the concept to life.

Solution

The final solution was an engaging and intuitive AR experience concept, demonstrated through animation. The animation showcased how users could walk down a street and effortlessly identify available rental apartments through augmented overlays. By blending real-world environments with digital insights, the design presented a compelling vision of how future real estate searches could become more immersive and user-friendly.

With ToGo users experience starts with by defining apartment preferences such as neighborhood and price of rent.

ToGo informs you that you will be notified when there is an apartment matching your criteria nearby. There is no need for scrolling among endless lists of apartments or dealing with complicated filters.

When the user is passing near an eligible apartment they will receive a notification. The user will know they are near an apartment they might like.

Then, all that is necessary is to raise a phone and see exactly where the apartment is located with ToGo AR /AI feature.

Is the apartment overlooking a busy street? You’ll see that right away. Maybe it’s close to a nice park. If the user likes what they see they can click for more info on the apartment.

Once the user decides whether they are interested in the apartment they are a click away from contacting the host. Chat. Talk and Rent.

You don’t have to be a real estate agent to know the most important postulate in the industry. And that is location, location, location.

Outcome

The concept video garnered significant attention and sparked interest within the tech and real estate sectors. Publicly available on YouTube, it attracted viewers and contributed to the broader discussion of how AR and AI can enhance real estate services. This project, although conceptual, helped push the boundaries of how technology can shape future interactions in urban environments.

Additional Info

  • Technologies Used: Flinto for animation and AI integration for precise location and apartment identification.
  • Innovation Focus: Augmented reality combined with AI for real-time apartment discovery in urban settings.
  • Impact: The concept contributed to the conversation around technological advancements in real estate and was well-received by the public.

My Contribution

  • Research
  • Information architecture design
  • UX design
  • visual design
  • UI design
  • Interaction design
  • Interaction prototype design
  • video creation
  • asset handoff