The goal of every eCommerce shop is to increase sales rates, raise average order value(to maintain lower shipping costs), create trust and loyal customers. To do so, eCommerce shops need to follow a few guidelines.

Finding a good UX consultancy agency in London can be difficult. There is a huge number of agencies but only some of them offer a true multi-discipline approach with concern about the overall product quality.

Customer journey mapping is a great technique for visualizing the customer's experience that any company can use but there are some basic steps that should be followed in order to get the proper results.