Creation of customer persona (if done properly) is a great step to understand your customer better, answer key questions, solve bottlenecks and improve the overall customer experience of your e-commerce. Stop making assumptions and start talking to your end customers to understand better what are their needs and how you can solve them.

What features users want to see in their favorite fashion eCommerce stores? Discover the 10 eCommerce trends that will have important impact on customers in 2020.

The goal of every eCommerce shop is to increase sales rates, raise average order value(to maintain lower shipping costs), create trust and loyal customers. To do so, eCommerce shops need to follow a few guidelines.