Case Study: donorbox.org nonprofit donation form app design
Donorbox is a powerful fundraising software, a donation form that is super simple to setup and attracts more recurring donors. Donorbox helps NGOs start fundraising with a fast, optimised donation payment system in 15 mins.
Our challenge in design
The client wanted a scalable and adaptive web form that could fit into any website design. The challenge was to create a simple and clean looking donation box that can easily be branded according to the needs of the customer. It was intended to be simple to use, so simple that it does not show all the technological complexity that is behind it. Donorbox works seamlessly on different platforms and in different languages.
Our approach to design
Visualising the amount of donation was crucial as it was the first and perhaps the most important part of the donation process in the eyes of the user. The user had to be able to chose the amount easily and there was no room for any potential mistakes while selecting the amount. The donation was intended as a three step process:
selecting the desired amount of donation, selecting whether it is one-time or reocurring and adding a comment
adding personal information
adding payment information
Separating this input sections made the donation form clear and understandable for every user.
Donorbox grew to be the leading donation form for nonprofits helping them maximise efforts and collecting more donations with quick and painless checkout process. The design made it possible for Donorbox to be easily customisable and to blend to every website perfectly. Preview the final design and donation button.
Show me the numbers
To summarise, the Donorbox increased the amount of donations from $1M to $3M in following year after the redesign and gain 3x more new customers. In 2018. Donorbox processed over $7.5million in September only!
Take a look at the Donorbox impressive statistics comparison from September 2016. to September 2017.