Goal

The goal of the landing page and branding was to position the SaaS platform as a modern, trustworthy solution while clearly communicating its value to four distinct audiences: users, clients, affiliates, and admins. The landing page needed to translate a complex multi-role product into a clear, compelling narrative that could attract early adopters and impress investors.

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Challenges

• Multi-Role Complexity: The platform supported four roles with distinct feature sets. The landing page had to explain this without overwhelming visitors.
• Professional Brand Identity: The branding needed to reflect innovation, reliability, and professionalism.
• Conversion & Investor Focus: The page had to be equally effective as a marketing tool and a showcase for investor pitches.

Solution

The solution was a scalable branding and landing page design system that tied the product and its communication together:

• Hero Section: Clear value proposition and strong visual identity to establish trust.
• Role Highlights: Dedicated sections explaining the user, client, affiliate, and admin perspectives.
• Feature Presentation: Visual storytelling with icons, UI previews, and step-by-step flows.
• Branding Integration: The new logotype, typography, and color palette were fully integrated, creating cohesion between the product UI and landing page.

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Design Approach

• Information Architecture: Structured around simplicity, moving from broad product value → detailed role benefits → calls to action.
• Visual Identity: Created a logotype and visual system with clean typography, modern color palette, and UI components.
• High-Fidelity Prototypes: Built interactive landing page flows in Figma for stakeholder reviews and handoff.

My Contribution

• Branding design: logotype, typography, color palette, and component library
• Landing page UX and UI design
• UX architecture for multi-role presentation
• Interactive prototypes for stakeholder and investor use
• Developer handoff assets

Outcome

The landing page and branding system elevated the platform’s market presence and perceived value, aligning the product with a professional SaaS standard. The cohesive identity provided clarity to users and credibility to investors, while the landing page served as a cornerstone for marketing, stakeholder presentations, and fundraising efforts.

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