Know your customer with journey mapping

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UX Consultancy Guide for Clients
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UX Consultancy Guide for Clients
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Customer journey mapping can give you and your team incredible insights into customer problems, needs, and obstacles. It can also drive your every business, marketing, and UX decision.


Main benefits

If you are an online store product manager, founder, or designer, you probably asked yourself these questions:

• What thought process your customers have? 

• What steps your customers take? 

• What problem do customers stumble upon? 

• When do customers stumble upon the issue? 

• What else can you offer to your customers? 

• What causes them to drop out of the purchase? 

• Define touchpoints across a multichannel or omnichannel journey

Those are basic questions, but they are very hard to know without a customer-oriented approach and extensive research.

Without customer journey mapping, you and your team are risking releasing new designs without defining the main problems and actions your customers are facing. In that case, you will direct your online store toward results governed by assumptions and the team's most influential person. 

To avoid such an outcome, you will need real data to test your and your boss's assumptions. Until then, all you can rely upon is head-start over your competition until they catch up.

We can help by providing you and your team with independent data through extensive research. From that data, you will be able to make decisions based on research and facts.


Should you consider creating a customer journey mapping for your online store?

If you think that you know your customers, you might be right. The question is, how deeply do you know your customers?

Without more profound knowledge of your customers, you will not have data necessary to see and if your goals and customer journey align. Lack of alignment can lead you to years of investing resources on a path that will not produce a successful store.  

Journey mapping can also provide you with new opportunities to analyze and create a new target audience/persona. Having more precise insight allows you to grab the attention and possibly change your base customer group to a new audience.

With these benefits, you will be more oriented towards a customer-focused approach, which is much easier to implement on a large scale than conventional methods.


What exactly will you get with a customer journey?

The customer journey will provide you with insights into how your eCommerce store performs from your customers' perspective. The customer journey will also enable you to develop new ideas from insights you will receive.

Findings and data will be presented in simple and easy to understand visual representation.

The report covers the following: 

• Steps of your customers through their journey 

• Research and testing data collection 

• Activity, Customer goals, touchpoints, experience, KPI, the business goal for different stages 

• How to proceed with the customer journey in the future

You will also get a one-hour video conference (or in-person if you are in NYC) where we go over the audit findings to start a conversation with your team that lasts long after our engagement ends.


How much does customer journey cost?

The pricing starts at $5,500 and depends on the complexity and number of platforms (e.g., desktop, mobile, tablet). 


How long does customer journey mapping take?

Having meetings around changes in the eCommerce store can stretch into several weeks. For minor changes, it will take you 2-3 weeks, while for major ones, much longer. 

The customer journey will take only three weeks to develop and during its creation, your team can focus on performing other tasks. Once we complete the customer journey, your team will see all the changes they need to do and implement the customer journey immediately. You will be able to do twice as much while it takes you to fix minor issues.


Why we are the right agency to do usability testing?

Now, as every first-time client, you might be wondering the following: 

• this will not fit into our product schedule 

• the service product that I will receive will not be actionable 

• we are not sure when we will collect the service product 

• not sure about the quality 

• how will the communication be

Rest assured that we understand you and that the product will be ready on agreed time, actionable, high-quality, and bespoke communication. We have 11 years of working experience with various sized companies through different stages. 

We developed our skillset with you in mind. Our communication and deliverables are designed and presented so you can start implementing it immediately. There is no need to overburden your team with massive data documents.

We also provide free educational resources for our audience. That way, we make sure we give back to the community. Through community, we also get direct feedback from people within the industry what ongoing problems are occurring. 

CLONEABLE PRICE GRID

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Small business

$800.00
per week

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M‍(20% off)

$1,500.00

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$2,800.00

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ACCOUNTS

Hours

40 design hours per week

80 design hours per week

160 design hours per week

Quaterly price$$

$3,000.00

Business, Technology, Creative, Blog, News

Access to all 10+ categories

Communication

1 User

3 Users

Unlimited

DESIGN INTERACTIONS

Lottie Animation00

3 months

3 months

3 months

Design Interactions

3 months

Web & mobile

Web, mobile, and third-party sources

DESIGN INTERACTIONS

Clones11

-

Categories

-

User Limit

-

Lottie Animation

-

Design Interactions

-

-

CMS Access

-

-

Data Export

-

-

DESIGN INTERACTIONS

Clones222

-

Categories

-

3 months

6 months

User Limit

-

20% Return

50% Return

Data Export

-

CMS Access

ACCOUNTS

Price

$5,000.00

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

UX Consultancy Guide for Clients
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UX Consultancy Guide for Clients
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UX Consultancy Guide for Clients
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UX Consultancy Guide for Clients
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No items found.