Topics covered

1. Intro
2. Role and importance of images in eCommerce shops
3. Adapting featured & gallery images to the user's needs
4. Image types used for eCommerce products
5. Using good product titles for great results
6. Building trust and social proof for users
7. Personalization is more important than ever before
8. Choosing and implementing user-friendly product description
9. Creating desire with storytelling
10. Designing visible CTAs buttons
11. Reviews and ratings for eCommerce stores
12. Where to position product description text
13. Saving user's time by setting the most commonly selected options as default
14. Engaging users with a suggestion list
15. Using images
16. Keep elements simple and properly grouped
17. Designing active states for personalization options
18. Designing dropdown menus
19. CTAs
20. "You may also like" suggestion element
21. Bonus: download Figma product page design template

What exactly will you get with this guide?

We presented the most common UX RFP rules as we see them from our design agency experience. We constantly receive RFPs for UX design and we can tell you there is a huge difference between them. Some of them really stand out in the sense of provided data and precisely defined project characteristics needed for the successful design.

With this template you will be able to:

• Understand what are the main product page experience points
• See what makes successful product page in minutes
• Understand how to make the design changes
• Implement better product page to increase conversions

Frequently Asked Questions (FAQs)

For whom is this report intended?

This template is intended for eCommerce teams - Marketing, sales, CX, design, or any other department.

Is it really free?

Of course! Just sharing some free resources that we hope you’ll find useful. Keep us in mind for free consultation regarding your upcoming project!

Do I need to fill out any information before downloading?

Yes, we will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to send information to you that we think may be of interest to you by email or other means; and send you marketing communications that we think may be of value to you.