Are guerrilla tactics enough for recruiting user testers?

Usability Testing

Authors

Mario Stipetic

Nina Juretic · September 7, 2017.

Let’s face it, recruiting testers is hard. You need to figure out how many you need, where and how to find them. It’s tedious, time-consuming and always - expensive.

recruit 1@1x.jpg

If you want a good user tester, you’re gonna have to pay for their time. And that’s ok.

If you ever tried to recruit user testers you probably know it takes longer than you think. Often it is not as simple as putting out an ad saying you need user testers.

People are unpredictable, and even if you manage to find the right testers for your project they may simply not show up on schedule. And don't get me started on the importance of avoiding bias while conducting research.

This article is not about explaining all aspects of user testing, but rather to explain the situation on the field and where we, as a small design studio currently stand.

Our teams' first steps into recruiting were done with guerrilla recruiting. We were digging through online meeting points of our specified target users: Facebook groups, forums, blogs and direct messaging. The more specific our target users were, the harder we reached them.

However, when we got the ball rolling and found the first user testers the word spread fast and our testers started recommending their friends and colleagues. Now, we have a constantly growing pool of user testers.

The whole process took months and it is often not something most small teams can afford  — on your project, you can leave the recruiting to us and use that time to take care of other aspects of your project.

recruit copy@1x.jpg

So, to recap, guerrilla tactics can and do work but they are very time-consuming. We recommend tapping into our network of user testers instead :)

What will be the most important 2020 fashion eCommerce trend based on your professional experience?

Note: we will publish selected answers and get back to you by email
Thank you! Your submission has been received!
We will notify you by email when we will publish the results.
Oops! Something went wrong while submitting the form.

What will be the most important 2020 fashion eCommerce trend based on your professional experience?

Note: we will publish selected answers and get back to you by email
Thank you! Your submission has been received!
We will notify you by email when we will publish the results.
Oops! Something went wrong while submitting the form.

Download free Figma product page design template

The file is in .fig format and it is free to download
Download template

Schedule a free 20-minute eCommerce UX design consultation

We will be glad to e-meet to know more about your project.
Schedule Consultation

Download the UX design Request for proposal (RFP) template for free here

The file is in .doc format and it is free to download
Download RFP template

You might be interested in...

We ensure that our designs meet  the high standards  of all three sides: customer, client and aesthetic/functionality.

Why persona is important for any eCommerce

Creation of customer persona (if done properly) is a great step to understand your customer better, answer key questions, solve bottlenecks and improve the overall customer experience of your e-commerce. Stop making assumptions and start talking to your end customers to understand better what are their needs and how you can solve them.

See Post

Top 10 fashion e-commerce business trends for 2020

What features users want to see in their favorite fashion eCommerce stores? Discover the 10 eCommerce trends that will have important impact on customers in 2020.

See Post

20 tips for optimizing your eCommerce product page UX

The goal of every eCommerce shop is to increase sales rates, raise average order value(to maintain lower shipping costs), create trust and loyal customers. To do so, eCommerce shops need to follow a few guidelines.

See Post