8 best eCommerce UX agencies in London 2019



Mario Stipetic

What is the eCommerce UX design?

User experience design (UX) is the process of creating and enhancing products in order to increase user satisfaction. It is done by improving the design, usability, and functioning of the product. This requires a multi-discipline approach because of the variety of tasks.

Every day more and more customers are buying products online. That, of course, leads to more vendors selling their products online. These are often goods but can also be a wide range of business activities (e.g. e-banking). New technologies put new demands and tasks in front of the vendors. Relying just on the old business methods and organization is not enough. In order to get the best results, they should implement:

  • Clear design
  • Efficient dealing with the visual elements
  • Branding
  • Clear display of information
  • Security of information
  • Simplicity in dealing with customers and with colleagues
  • Contact information
  • Feedback support

These elements, if they are well implemented, will benefit the business of any company. It is important that they are, if the budget allows it, done by experts. Sometimes small improvements in the key issues can be hugely beneficial. Good solutions can be similar but it also important for a company to have a certain level of originality. As Jack Ma, Executive Chairman of Alibaba Group once said: “You should learn from your competitor, but never copy. Copy and you die.”

How we made the choice?

The internet is full of various agency listings but mostly they are oriented on only one point like feedback or only how the end design looks or they are paid listings that don't concern about overall product quality and offer agencies that create a terrible design. This is, of course, our take with multiple. Please be sure to check them out in details and then you can make your mind which design agency will you choose for your digital product.

We chose the agencies according to many factors. Some of them include:

  • Quality of final design
  • Quality of eCmmerce UX design
  • Advanced services offer
  • UX experience
  • References
  • Knowledge background

Diligent Commerce


Top clients - Wrangler, Lee, House Of Hackney, Amanda Wakeley, Eastpak, Lock & Co

Employees - 10 - 49

Fees - $150 - $199 / hr


Diligent Commerce is a specialist eCommerce agency based in London founded in 2011. They design engaging, high-converting digital journeys which connect their clients with their audience and bring fashion, luxury, and lifestyle brands to life online. They won numerous awards including the Webby Award.

Webpage Tagline: "We create ecommerce experiences that bring brands to life online."


  • Ecommerce strategy
  • Ecommerce development
  • Design
  • Design
  • UX
  • Support
  • Maintenance
  • Integration

Example works


SuperSuper agency


Employees - 2 - 9

Fees - $50 - $99 / hr


As you probably already noticed, that's our agency on the list.✌️ In this article, we wanted to mention all other best London agencies that we think deliver the same quality level. SuperSuper is a UX design agency based in London, UK and Zagreb, Croatia with representatives in New York, San Francisco, Denver, Seattle Amsterdam, and Copenhagen founded in 2013. They deliver high-quality digital design for international clients.

Webpage Tagline: "We are a UX design agency based in London and Zagreb that helped our clients to generate over £200 million."


  • User experience design (UX)
  • Conversion rate optimization (CRO)
  • User interface design (UI)
  • Ecommerce design
  • SaaS design
  • Innovative products design

Example works




Matter Of Form


Top clients - Swarovski, CNBC, Unicef, World Economic Forum, Teva, Maybourne Hotel Group

Employees - 50 - 249

Fees - $300+ / hr


MatterOf Form is a brand experience design agency based in London founded in 2010. They specialized in brand, digital products, and services, commerce and content. Some of their clients are top companies in their field. They won many awards including Awwwards.

Webpage Tagline: "We work with the world’s most valued organisations to deliver category-leading brand strategy, experience design and digital transformation."


  • Brand planning
  • Ecommerce
  • UX design
  • Deploying responsive CMS driven sites
  • Content strategy
  • Copywriting
  • Photography
  • Moving image
  • Interactive campaigns
  • Advertising
  • Data analytics
  • A-B testing
  • KPI reviews
  • Success measurement
  • SEO & PPC management
  • Audits

Example works


Sweden Unlimited


Top clients - Chanel, Coty, Kate Spade, W Hotels Worldwide, Ann Taylor, Moda Operandi.

Employees - 50 - 249


Sweden Unlimited is a creative design agency with offices in London and New York founded in 1999. Their objective is to incorporate holistic thinking into their final products. Some of their clients are the best fashion companies in the world.

Webpage Tagline: "We make thoughtful, stylish and usable digital and brand solutions that are tied to specific business goals for our clients."


  • Visual design
  • Content management
  • Ecommerce design
  • Wireframing
  • Prototyping
  • UX design
  • Brand strategy
  • Animation
  • User testing

Example works


The Barn Agency


Top clients - Jonathan Saunders, Floral Street, Dice Kayek, House Of Holland, Murdock London, Mallet & Co

Employees - 2 - 9

Fees - $150 - $199 / hr


The Barn is a creative agency based in London and Montreal founded in 2010. They combine clear strategies with original thinking to provide great eCommerce solutions for Luxury, Fashion, Beauty and lifestyle businesses. Their clients are among the best luxury fashion companies in the world.

Webpage Tagline: "The Barn is a ecommerce agency that creates intelligent and compelling experiences for brands to share with their customers."


  • User-centered design
  • Account & project management
  • Multi-channel commerce
  • Strategic planning
  • Search engine optimization
  • Social media management
  • Advertising out outreach

Example works


We Make Websites


Top clients - Hasbro, PepsiCo, HarperCollins Publishers, Penguin Books, The Economist, Nicce

Employees - 10 - 49

Fees - $150 - $199 / hr


We Make Websites is a web design agency based in London and New York founded in 2009. They deliver best-practice, brand-enhancing e-commerce websites with an emphasis on working with Shopify Plus. Some of their clients are top companies in their field.

Webpage Tagline: "We deliver best-practice, brand-enhancing e-commerce websites that will change your business."


  • Brand-enhancing design exploration
  • Creative direction
  • Mobile first responsive design
  • Concept and wireframes
  • Omnichannel style guides
  • UX design
  • Customer experience
  • Project management
  • Extensive competitor analysis
  • Localization and language deployment
  • Email custom integrations
  • Custom API and app integrations

Example works


Spring Studios


Top clients - Vogue, Calvin Klein, Lee, Bulgari, Audi, Nike

Employees - 201 - 500

Fees - $ - $ / hr


Spring Studios is a creative design agency based in London, New York, and Milan founded in 1997. They use an integrated approach to elevate brands and drive aspiration for consumers globally. Their clients are among the best fashion companies in the world.

Webpage Tagline: "Spring is an innovative 360 agency creating communications for fashion, beauty, lifestyle and luxury brands.."


  • UX design
  • Production
  • Analytics
  • Brand activation
  • Web design
  • Interactive engagement
  • Social campaigns
  • Mobile experiences
  • Brand films
  • Digital activations
  • Experiential & event design
  • 360 campaign creation
  • Toolkit creation
  • Logo design
  • Typeface creation

Example works




Top clients - McIntosh, Joseph, Studio Indigo, Amarte, Comodo, Unilever-Knorr

Employees - 10 - 49

Fees - $100 - $149 / hr


Appnova is a full-service brand design agency based in London, New York and Rome founded in 2006. They create tailored solutions for businesses from start-ups to multi-nationals. Some of their clients are top companies in their field.

Webpage Tagline: "An integrated creative digital agency enabling your brand to engage in meaningful conversation with your audience."


  • Ecommerce website development
  • User-centered design
  • User testing
  • Digital marketing
  • SEO & content optimisation
  • Creative design
  • Brand design
  • Digital road mapping
  • Mobile app design & UX
  • Mobile app development

Example works



What key points should I consider when hiring an eCommerce UX design agency?

Choosing a strategic partner is never easy. We compiled a list of key points that you as a client should consider:


How much does eCommerce UX design cost?

Every eCommerce UX agency price is different from the other. Various clients have various requirements who want a unique design every time. Companies charge accordingly, either they have a fixed rate or hourly charge. Hourly rate is usually between $40 - $200 USD depending on the agency.

The usual cost range of medium-sized mobile app project is around 10,000-30,000 USD for mockup/UI quality design that includes interaction prototype.

User research and user testing are priced separately.

What is the process of eCommerce UX design?

There are a few basic steps for the majority of the eCommerce UX designing from agencies.

The first step usually involves a discussion of the project and project research. This also includes user research etc. Once the scope, primary structure, and personas are identified, the designers start working on the ultimate goal; information architecture wireframes, prototype, etc.

Then, the prototype is presented for initial feedback and testing.

After this, the agency starts working on the interface design such as brand colors, typefaces and other design features that are relevant to the brand.

Once ready, the project is then composed into a much higher level of finish. This project is then moved onto the user testing and then ultimately to the development team.

What are the most popular UX prototyping tools?

There are a few favorite interactive prototyping tools for designers. They include Figma, Adobe XD, Sketch, InVision, Flinto, Marvel, etc.

Where can I find and hire an eCommerce UX design agency?

Finding an eCommerce UX design agency is not easy that's why we compiled this list.

For dedicated (not specialized in eCommerce) UX design There are several design blog posts that compiled a list of the best agencies, here are some of them:



Our agency is also offering eCommerce UX design service so please contact us by using the "Schedule a free 20-minute consultation" link below..

What will be the most important 2020 fashion eCommerce trend based on your professional experience?

Note: we will publish selected answers and get back to you by email
Thank you! Your submission has been received!
We will notify you by email when we will publish the results.
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6. Video is still on the rise

Video is already pretty popular on eCommerce—but it’s still growing.

There’s no mystery why retailers are gravitating toward more videos—they can increase conversions, click-through rates, and web traffic. In fact, Forbes found that 65 percent of customers are more likely to make a purchase after watching a product video. 

Shoppers are attracted to this advertising method because it feels more authentic and can provide valuable information. Dollar Shave Club experienced first-hand how effective video marketing can be when its unexpectedly funny first video received nearly five million views and generated 12,000 orders within the first two days of its release.

Source: HubSpot.com

This format is so beneficial because it’s very easy to share and elicits an emotional reaction from viewers. The Aberdeen Group found that companies utilizing video in ad campaigns boosted revenue 49 percent more quickly year-after-year than those that do not.

According to Cisco, video will be 82 percent of all internet traffic by 2022. That’s up four-fold over 2017 and demonstrates just how important video will be to eCommerce (and all businesses) in the coming years.

Experiment with one or more of the following video formats and add embedded videos to your product pages or link to videos in your Jilt post-purchase emails to pique customer interest and boost revenue.

Product demos

  • Allow consumers to see product from 360-degree angle
  • Highlight and explain major features
  • Answer common customer questions

How-to videos

  • Delve deeper into a product’s features and demonstrate how to use them
  • Popular video type for social media
  • Get customers excited about everything your product can do

User-generated customer reviews

  • Build trust about your product
  • Add a layer of authenticity to your reviews


  • Build a narrative around your brand and tell stories about your product
  • Videography feels more like a movie or short film
  • Great for your social media platforms

6. Shoppable ads on social media

Both Google and Instagram introduced shoppable ads in the past couple of months. We will only see more of this trend, making it super easy to shop while you're scrolling on the Instagram. The photo-sharing social media platform is quickly becoming the central hub for branded fashion content and powerful user-generated marketing. In the fashion industry, it can be difficult to build trust. By turning to influencers, fashion brands can gain endorsements from trusted product curators who boast massive followings.

Not only that, but retailers could learn a thing or two from Instagram when it comes to shopping on mobile. The app has made the customer journey to purchase super easy with a native payment integration into the app.

7. Shared economy trend in fashion

Brands like Uber and Airbnb made solved huge problems for us, making it easier and cheaper to book a place or get a ride. Shared economy is slowly entering the fashion world, and we can only expect to see it more in 2020. The sharing economy is making it easier than ever for consumers to get expensive looks affordably, either through renting or swapping outfits.

While the idea has been around for a while, with services such as Rent-the-Runway catering to designer tastes, it’s Chinese consumers that are taking the concept mainstream. In a competitive economy, China’s post-’90s generation rents outfits to keep up with fast-changing trends.

The impact of the shared economy on the fashion e-commerce is dramatic. Brands can offer users great outfits without having to worry about wholesaling or manufacturing. Instead, they can simply focus on providing an easy-to-navigate customer experience. It’s no wonder such accessible and affordable models are taking their place among the top fashion e-commerce trends.

8. Brands are reducing wait time with the help of chatbots

eCommerce customers love chat. According to one study, 51 percent are more likely to make a purchase if they can have a live chat, and 44 percent say having their questions answered in real-time is one of the most important features an eCommerce site can offer.

And that’s cool… except it’s a big ask for a small company, and an impossible ask for someone running an eCommerce business solo.

That’s where chatbots come in. Rather than answering every question yourself in real time, why not have a robot do it—or, at least, serve as an initial screener?

It’s estimated that by next year, 85 percent of all customer service interactions will be handled by chatbots. (Oh, and the same study estimated that by next year, the average person will have more total conversations with bots than with their spouse. Welcome to our horrible automated future!)

And chatbot technology isn’t just available to companies that can afford AI developers or ones that have been building a secret army of robots in a sub-basement. There are plenty of affordable and simple chatbot apps available right now for both Shopify and WooCommerce.

If you’re on the fence about adding one, keep this one stat in mind: 29 percent of people say they’re more likely to buy something on a website with live chat, even if they don’t use it.

9. Increased number of direct-to-consumer brands

Direct-to-consumer brands, which handle every single aspect of their business from design to manufacturing to sales and distribution, are on the rise. There have been a number of high-profile successes in the space recently, including Casper, Warby Parker, and other brands you hear advertising on literally every podcast—so now, lots of others are following suit

There’s a strong appeal to running a DTC operation.  Without a bunch of middlemen siphoning off any money, you can cut costs and increase quality, like The Black Tux did by manufacturing their own tuxedos for their online rental store. You’re not at the mercy of major retailers, meaning you control your brand experience at every step. You “own” every single one of your customers and it’s easier to gauge the effectiveness of your marketing.

That being said—DTC is still a tough game. Managing every single aspect of a retail business is a significant undertaking that requires capital, organization, and lots of talented, specialized employees. However, as more bespoke DTC brands gain serious traction and siphon off significant market share from the mega-retailers, it’s a space that’s undeniably worth keeping an eye on—or, in the most ambitious cases, joining in on.

10. Omnichanel > Online

Due to Amazon's increasing popularity, a lot of bookstores went out of business. And few years later, Amazon is

There’s something almost poetic about it. Amazon drove countless brick-and-mortar bookstores out of business—and now that they’re gone, Amazon has started opening its own brick-and-mortar bookstores. There are now more than 50 Amazon Books locationsaround the U.S.

But—those stores don’t just sell a curated selection of popular books. They also serve as a place for people to come check out Amazon’s gadgets like the Kindle and Echo, and even to handle package pick-ups and returns. Amazon is using their physical locations for book sales, sure—but through another lens, that almost seems secondary to the other purpose of bridging other key gaps between the online and brick-and-mortar experience. With their stores, Amazon can now get the sales boost of people playing around with their gadgets, like Apple does at its Apple Stores. And by incorporating a staffed shipping department into the stores, Amazon can make the delivery and returns process on complicated orders go much smoother than they could via any online-only instructions or chats.

Amazon is far from the only one looking to establish a physical presence to shore up the vulnerabilities left by a virtual-only business—and secure even more customers by giving them that in-person, three-dimensional, tactile experience. Last year, more online-only retailers, including Rent the Runway, Everlane, Allbirds, and Adore Me, started making the move to add more physical locations, featuring curated collections and the in-person service touch, and that trend is continuing on now. It’s estimated that digital brands will open at least 850 physical stores in the next five years.

And as that trend continues, it will be interesting to see how many of the stores start stocking more inventory, rather than just a small sample, to achieve one of the other key benefits of the brick-and-mortar experience: The instant gratification of walking out with a shopping bag in-hand.


As technology and customer preferences continue to evolve, the eCommerce world is adjusting with it. That’s reflected in the trends we’ll see in the industry next year.

  1. Online shops are fighting high return rates with - reviews.
  2. AR shopping
  3. Search grows beyond text
  4. Mobile is the new desktop
  5. Video is still on the rise
  6. Shoppable ads on social media
  7. Shared economy trend in fashion
  8. Brands are reducing wait time with the help of chatbots
  9. Increased number of direct-to-consumer brands
  10. Online shops are going offline

What the experts have to say;
In your opinion, which of the trends will have the biggest impact on the world of fashion e-commerce in 2020?

Mostly, Artificial Intelligence looped into the Fashion Industry. As we can both agree how big an impact AI has on the market and has a huge scope as well. On those lines we provide conversational automation to the fashion e-commerce stores as well, therefore, powering fashion e-commerce and AI amalgamated with ML, NLP, NLU, NLG together.

Niharika Ayyagari - Verloop

Virtual reality shopping app

Crevia Soh is a founder of Aiverc, design watch online shop. She wanted to create a luxury watch that was bold and different, and allowed people to express themselves.

Greater personalization without a doubt, combined with ever increasing competition for customer loyalty.
profile image circle

Margarita Goroshkevic - AllRiot

Greater personalization without a doubt, combined with ever increasing competition for customer loyalty.
profile image circle

Margarita Goroshkevic - AllRiot

What will be the most important 2020 fashion eCommerce trend based on your professional experience?

Note: we will publish selected answers and get back to you by email
Thank you! Your submission has been received!
We will notify you by email when we will publish the results.
Oops! Something went wrong while submitting the form.

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