2021 trends guide for retail brands: How to adapt to the new normal

Free PDF Report Download

A silent revolution in digital design - Figma API

User Experience Design
profile image circle
Mario Stipetic

Project manager

profile image circle
Nina Juretic

Senior UX and UI designer

A few days ago Figma app released a revolutionary web API for digital design software. (Congrats to Dylan Field and Figma).

This is the first time that digital design software has the possibility to match up in features with software in other industries.

General API examples

A good parallel example would be Google maps API or Twitter API. So much good things came up from API releases of those popular apps.

Google API mod example
https://support.google.com/earth/answer/148089?hl=en
Google team created a flight simulator on top of Google maps 3d view.

Twitter API addition — Tweetdeck
https://tweetdeck.twitter.com/
This widely used app allows a user to tweet from multiple Twitter accounts at once.

Current possibilities with Figma API read

The current API version is read-only. This means that API can pull live Figma file and edit/build upon it but it cannot write those changes back to Figma file.

Concept idea one: Flowchart app that puts flowcharts easily on top of your designs

Flowchart app would pull the existing Figma screens and would add complex flowchart links. The app would be standalone but it would need Figma API read access to pull the screen designs.

Future example possibilities with API write

When and if write mode will be enabled this will offer possibilities far greater then Sketch plugin option as plugins will be able to integrate into Figma much closer.

The future possibilities are very broad at this moment, let’s explore some of the ideas that can be done.

Concept idea two: Video chat with a team directly in Figma

Imagine that while collaborating would be able to chat live with your design coworkers without using buggy Skype 🤔🏆. The feature would be set on and off with one button click inside Figma.

Concept idea three: AI assistant app on top of Figma — design suggestions

Artificial intelligence would suggest design solutions based on user input. For example, the user would be able to type “generate standard iOS onboarding” and with a few returning questions from the AI, the script would generate the onboarding screens.

Hope this brings more light to this exciting new release of this great software that is definitely the future of digital design.


What do you think about this article? Like it or love it? Leave us a comment and let’s start a discussion.

What will be the most important 2020 fashion eCommerce trend based on your professional experience?

Note: we will publish selected answers and get back to you by email
Thank you! Your submission has been received!
We will notify you by email when we will publish the results.
Oops! Something went wrong while submitting the form.

What will be the most important 2020 fashion eCommerce trend based on your professional experience?

Note: we will publish selected answers and get back to you by email
Thank you! Your submission has been received!
We will notify you by email when we will publish the results.
Oops! Something went wrong while submitting the form.

You might be interested in...

We ensure that our designs meet  the high standards  of all three sides: customer, client and aesthetic/functionality.

2021 CX guide for retail brands: How to adapt to the new normal

In this article, we will share some of the actionable things retail brands marketing departments can consider implementing to improve trust and gain loyalty in this post coronavirus (COVID-19) "new normal" world.

See Post

How can eCommerce stores enhance customer experience during Covid19 crisis

Every change that happens to your surroundings, regardless if it is physical or virtual, influences the way your customers behave. There could be many or just a few changes to their everyday life and their whole customer journey changes. Adapting quickly to newly created needs is what will set you apart from your competitors and it will grant you the image of a leading brand. This means more people will rely upon you and the very first decision you make in tough times. 

See Post

How retail companies can increase customer loyalty during Covid19 crisis

Covid-19 social distancing set a whole new way of living for billions of people. There are some restrictions on movement, thus shopping as well. What was true for your customers a couple of months ago is no longer valid in today's environment.

See Post