2021 trends guide for retail brands: How to adapt to the new normal

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Webflow eCommerce review 2019

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Mario Stipetic

Project manager

At a glance

Webflow was primarily built for web design and only this year eCommerce component was incorporated.  Webflow eCommerce most important feature is the unprecedented speed of design changes with its unique visual editor. Webflow eCommerce is a great choice if you want a shop with a custom design that would change frequently.


Webflow eCommerce


  • The visual editor interface to edit your theme directly
  • Unparalleled speed of design changes to test different UX solutions
  • Very simple to use compared to the competition
  • All the most important features are included                     


  1. New in the eCommerce field
  2. No built-in advanced options (although, advanced options are only needed in special cases and you will probably not use them extensively)

Ease of use

The interface is simple and intuitive. All most important features like adding a product, selecting a template, adding info, static pages, payment, and publishing are very easy to use. The interface is also very clean and modern and it has a great community and help section where everything is explained. Webflow also allows its users to edit HTML and CSS through a visual interface. There is no coding necessary.

Ease of custom design

As mentioned, Webflow eCommerce is the market leader in ease of design changes. Shop owners can easily use any existing template but for template adjustments, a person with basic CSS and HTML coding knowledge should be hired. Other features like setting up and filling the shop with data are pretty straightforward and very easy to use.



Webflow offers three monthly plans:

  • Standard - $29 per month billed annually or $42 billed monthly
  • Plus - $74 per month billed annually or $84 billed monthly
  • Advanced - $212 per month billed annually or $235 billed monthly.


Stripe is used as a payment provider. This requires creating and connecting Stripe account to Webflow in order to collect payments, process refunds and get paid.

Webflow has 2% transaction fees for sites on the Standard plan. Higher plans have no transaction fees.

Stripe charges some fees and percentages each time a credit or debit card payment is accepted. The price is the same for all cards. There are: 1.4% +€0.25 for European cards, 2.9% + €0.25 for non-European cards.

Payment gateways

Webflow uses Stripe which is available in: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, United Kingdom, United States, Brazil,
Estonia, Greece, India, Latvia, Lithuania, Malaysia, Mexico and Poland. Webflow eCommerce checkout supports credit/debit card payments and web payments.


The editor allows users to create and edit content right on their page. Coding is not necessary because of the visual interface. Creating and managing content is also simple and intuitive.


There are dozens of templates for eCommerce available for purchase in Webflow template store. Prices are from $49 to $129 with 6 free templates. They look good and can be used for a variety of business. Webflow's design tools allow users to customize these templates. Developers can make use of its extensive CMS platform.

Inventory management

Users have an inventory management system on their disposal. It keeps track of stock and automatically displays the appropriate „low quantity“ and „out of stock“statuses when necessary. This option should be turned on manually because it is off by default.


Shipping is also supported. Users can customize regions, rules and tax settings. They can also update business details. A store can be connected with hundreds of apps on Zapier. This creates automatization of shipping label creation, accounting, and other tasks. Users also get a message when the order comes in.

Importing products

Importing products from any other eCommerce platform is allowed as long as they are in CSV file. Product import is automatic so the manual mapping of fields is not required.

Exporting products

Exporting products from any spreadsheet program to CSV file is also allowed. 

SEO (Search engine optimization)

Webflow plans include advanced SEO controls. Sites created using it are SEO friendly. 

Dynamic embeds are provided. This allows users to automatically generate search-friendly meta titles and descriptions from product page names, blog post titles, case studies, etc.

Users will have to crawl their existing website and set up 301 redirects in order to prevent customers from opening missing pages. This is managed natively by using rules to direct groups of URLs.

POS (Point of sale)

Point of sale is not supported.



Dropshipping is very popular among online retailers because they don't have to have the goods in stock.

Oberlo is also often used by the Webflow users, among the other applications.

Third-party integrations

A considerable amount of third-party apps is provided. They are easy to integrate into the existing Webflow projects.


Mobile Apps

There are no native mobile apps for Webflow eCommerce.


Selling digital products in the EU

It is important to keep in mind that when a company sells products to customers in the EU, value-added tax (VAT) must be charged at the rate due in the consumer's country. Users, who want to automatically calculate VAT in Webflow, have to use paid TaxJar integration. This automation is done by clicking on the country name in the list and switching the auto tax calculation option „on“. 


SSL (Standard security technology)

Webflow provides its own free SSL certificate. To set it up, users have to turn it on in the Webflow dashboard. Users cannot use a certificate purchased from another SSL certificate provider.


Webflow doesn't have its own custom domain. The user can purchase it from any domain name provider or can buy a Google Domain or a GoDaddy domain from the Hosting tab in the Project Settings.

Product images

Images are automatically scaled for every device size and resolution. This can greatly speed up the mobile loading speeds.


Users are allowed to directly integrate Google Analytics into their Webflow project. These settings are located on the Project settings →Integrations page.


Blogging component is also provided. This is made simple with a CMS.

Email support

Users can use Webflow forms to capture user-submitted data including email addresses. Although it offers this option it is more focused on third-party integrations like MailChimp (gathering and segmenting contacts), ActiveCampaign (sending messages and designing email campaigns) and FormToEmail (connectingWebflow form with email).

GDPR (General Data Protection Regulation) compliance

Companies have an obligation for EU visitors to inform them about non-essential third-party cookies and to give them the option to switch them off. Users must also have the option to revoke their consent. This is also necessary when the company is located outside of the EU. Companies must also get explicit consent from people signing up to a mailing list that they agree to receive e-newsletters. All this data must be handled and stored securely. Fines for mishandling these requirements can be pretty big so it is very important to integrate these solutions to the company's website as soon as possible.

Webflow provides GDPR support through third-party integrations.


Quick find option and contact form are provided. Many other resources like blogs, video tutorials, and FAQ section are also provided.


Webflow eCommerce is new to the eCommerce field. That is visible from the relatively small amount of capabilities comparing to the competition like Shopify. Those features that exist, are very solid and easy to use.

But, there is one huge advantage for Webflow eCommerce. It is great for experimenting with design. It is also very adjustable because of its visual interface so it can save thousands of dollars on conversion rate optimization (CRO).  Small changes made as soon as possible can mean a big amount of money in the long run. It is reasonable to expect that in the future contrast between older platforms will be even smaller because Webflow eCommerce staff is very accessible for suggestions and progress is already visible.

Webflow eCommerce is highly recommended for users that would like to experiment with the UX design and for smaller to medium size online shops.

What will be the most important 2020 fashion eCommerce trend based on your professional experience?

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What will be the most important 2020 fashion eCommerce trend based on your professional experience?

Note: we will publish selected answers and get back to you by email
Thank you! Your submission has been received!
We will notify you by email when we will publish the results.
Oops! Something went wrong while submitting the form.

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